Loyalty programme
Pedala & Premiati
The programme that rewards riders who travel with us. It starts automatically with your first travel contract, no sign-up needed. Valid from 1 January 2026 to 31 December 2027: points must be used by 31 December 2027.
How you earn points
| Trip value: 1 point for every €100 of the contract, shared among the riders on the same contract | 1 / €100 |
| Second trip in the same calendar year | +5 |
| Third trip in the same year | +10 |
| Fourth trip in the same year | +15 |
| Fifth trip in the same year | +20 |
| Bring a friend on their first trip with us (they need to tell us you sent them) | +10 |
| Contract with 3 or more riders: points for each rider | +3 |
| Non-riding companion on the same contract | +3 |
| 5Mila Marche with a Bike Division stay package | +5 |
| Each Bike Division clothing item | +2 |
Example: a €3,000 contract with 3 riders = 30 points, so 10 points each, plus 3 points each because you're a group of 3.
How to claim a reward
When you reach the threshold, message us on WhatsApp or by email: rewards are not assigned automatically. Every time your balance changes you get an email with the updated total.
Rewards cannot be exchanged for cash or transferred, and cannot be combined with other promotions unless stated.
Rewards
30 pointsBike Division T-shirt
40 pointsSportlab Milano Warm & Cool Kit
60 pointsMassage during a Bike Division holiday
80 pointsBike Division by Alè shorts
100 pointsBib for the 5Mila Marche
120 points5% off the rider package
140 points50% off a regular bike rental
160 points50% off an e-bike rental
190 pointsBike Division by Limar helmet
220 points€200 voucher for a Bike Division holiday
400 pointsVIGGO pressotherapy by Wepere